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Marketing analyst studying a web analytics dashboard with traffic charts on a large monitor while tracking AI referral traffic
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Growth·10 min read

How to track AI traffic in GA4 from ChatGPT, Perplexity and more

How to track AI traffic in GA4: build an AI channel group, spot ChatGPT and Perplexity referrals, handle dark AI traffic and report AI-assisted pipeline.

By AI SEO Growth Agency ·

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Marketing analyst studying a web analytics dashboard with traffic charts on a large monitor while tracking AI referral traffic Growth

How to track AI traffic in GA4 from ChatGPT, Perplexity and more

How to track AI traffic in GA4: build an AI channel group, spot ChatGPT and Perplexity referrals, handle dark AI traffic and report AI-assisted pipeline.

· 10 min read
Strategists reviewing AI search visibility results on a large screen AI SEO

What is AI SEO? A practical guide to search in the age of AI answers

AI SEO explained: what it is, how it differs from traditional SEO, and a step-by-step strategy to rank in Google and get cited by ChatGPT and AI Overviews.

· 6 min read
Analytics dashboard showing rising citations in Google AI Overviews AI SEO

Generative Engine Optimization (GEO): the complete guide for 2026

What generative engine optimization is, how Google AI Overviews choose sources, and a practical GEO checklist to get your pages cited. By practitioners.

· 5 min read
Google AI Overview search results shown on a laptop screen AI SEO

How Google AI Overviews choose which brands to cite

What our analysis of Google AI Overviews shows about the pages that get cited, the five traits they share, and how to rewrite a page so Google quotes it.

· 5 min read
Marketing director reviewing ChatGPT and Perplexity visibility reports on a laptop AI SEO

How to get your brand recommended by ChatGPT, Perplexity and Claude

ChatGPT SEO explained: how assistants choose which brands to recommend, how to track your visibility, and eight steps to earn a place on the shortlist.

· 5 min read
Share of model report with citation charts across AI assistants Growth

Share of model: the metric replacing rank tracking

Share of model measures how often AI assistants mention your brand. Learn how to define it, calculate it, track it monthly and report it alongside revenue.

· 5 min read
SaaS team reviewing answer engine visibility on a wall screen AI SEO

Answer engine optimization (AEO): what it is and how to do it

Answer engine optimization explained: how AEO differs from SEO and GEO, the signals answer engines use, and a seven-step AEO framework you can apply now.

· 5 min read
JavaScript code on a developer screen during a technical SEO review Technical SEO

A technical SEO checklist for JavaScript-heavy sites

A JavaScript SEO checklist for React, Vue, Svelte and Next.js sites: rendering, indexing, Core Web Vitals, internal links and AI crawler access, with fixes.

· 4 min read
Strategists mapping an SEO tool stack on a glass whiteboard AI SEO

The best AI SEO tools in 2026, by job to be done

The AI SEO tools we use, grouped by job: keyword and prompt research, content briefs, technical audits, schema, AI visibility tracking and a lean stack.

· 5 min read

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